Page 103 - Majestic Vol2
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BRAND STORY
REWRITING CHINESE RACING Longines brand 携手攥写速度赛马历史
ambassador Ling Chi-ling 深知复兴中国驭马文化为一项任重道远的目
HISTORY TOGETHER attended the 2014 CECF 标，自 2013 年 CHC 杰士马主俱乐部举办第
Yangtze Delta Region on 一届驭马文化节以来，浪琴表倾全力支持赞助。
With the support from Longines, the Race Day. 浪琴表品牌优雅 第一届于内蒙古呼和浩特的驭马文化节上，浪
revival of ancient Chinese horse culture 形象大使林志玲出席2014 琴表就作为合作伙伴，赞助奖金高达人民币
endures. Longines was the sponsor of the CECF中国长三角驭马文化节 50 万的“浪琴表一哩锦标赛”，除此之外，浪
RMB500,000 Longines Mile (1600m) 赛事日。 琴表还捐献出品牌的名贵腕表进行拍卖，所
at the CHC signature event: the 2013 筹得的款项，全数捐献予内蒙古农业大学作
CECF Hohhot. Furthermore, Longines Brand Ambassador Lin Chi-ling graced 为育马研究基金。品牌代言人郭富城的出现，
donated some of its fine watches for the the occasion. 也使内蒙古草原顿时变得蓬荜生辉。
charity auction, raising funds for the
Inner Mongolia Agricultural University This year in 2015, CHC co-owned colt 接着 2014 年，浪琴表再次显示深厚诚意，
for the Breeders Research Fund. The Australia was officially crowned one of 与俱乐部再次合作，于上海近郊九龙山所举
dazzling festival culminated with the the world’s premier racehorses overnight 办的全国速度赛马骑师邀请赛暨驭马文化节
appearance of celebrity and Longines at the Longines World’s Best Racehorse 比赛日，再次赞助了奖金人民币 50 万的“浪
Brand Ambassador Aaron Kwok at the Ceremony as equal best three-year-old in 琴表一哩锦标赛”。品牌也邀请到名模兼品
race course. The next year, Longines the world. The rankings were confirmed 牌代言人林志玲出席，使这项结合了社交活
extended their support again at the under the auspices of The Federation 动的比赛日更具看头。
2014 CECF Shanghai held at the Nine of Horseracing Authorities (IFHA)
Dragons Hill racecourse by sponsoring which took in performances from 更有意思的是，在今年年初于英国伦敦克
the RMB500, 000 Longines Mile thoroughbreds that competed in 2014 in 拉里奇酒店所举行的“浪琴表全球最佳赛
Championships. Celebrity and Longines North and South America, Europe, the 马”颁奖典礼上，俱乐部旗下赛马“澳大利
Middle East, Australia, New Zealand, 亚”被获肯定，跻身为全球最佳赛马阵容。
Asia and South Africa. 而此次各奖项的排名由国际赛马机构联合会
(IFHA) 根据 2014 年南北美洲、欧洲、中东、
With such extensive support from the 澳大利亚、新西兰、亚洲和南非各地的纯血
renowned brand, the rekindling fire of 马赛事中赛马的综合积分成绩评定并给予权
the ‘king of sport’ in China will likely 威认证。CHC 杰士马主俱乐部与浪琴表的
burn for a very long time. 深厚情谊，从速度赛马运动上建立，通过这
项“王者运动”，展现出体育的最高尚精神。
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