Among the recent trends of private banking institutes has been an increase in the initiation of customer experience driven conferences and events for their most notable VIPs. In 2014 this trend has expanded to include the evaluation of partnering with elite lifestyle companies such as The China Horse Club (CHC).
China Construction Bank (CCB), one of the world’s foremost banks, invited selected speakers to an internal conference of its leading private bankers from across Mainland China to discuss subjects relevant to the bank’s UHNW clientele.
No less than 44 private bankers were provided with an overview of the myriad of benefits that come with being associated with an organization like CHC, from its international business network, to investment opportunities, to its international lifestyle attributes and of course a range of thoroughbred racing opportunities.
“It was a very kind gesture from CCB to provide this invitation and it was one CHC gladly accepted,” said Eden Harrington, General Manager of the China Horse Club.
“The CCB understands the value of what we are doing and the benefits a lifestyle club like ours can provide. This is a lifestyle that may appeal to many of their clientele.”
The synergies between a successful bank in the CCB and a premier lifestyle club in the CHC are clearly evident. The CHC, which provides local and international benefits for its Premium Members, continues to create interest in China and in wider circles with UHNWs.