Page 26 - Majestic Vol1
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EDEN HARRINGTON
CHINA HORSE CLUB
GENERAL MANAGER
伊登 . 哈灵顿
CHC杰士马主俱乐部总经理
The Chinese people are set to designed to move from its homeland onto
become the most influential the international stage.
demographic on earth over
the next decade and the China Equine The goal of the China Horse Club is to
Cultural Festival (CECF) is uniquely provide new and vibrant experiences and
positioned to bridge this generation CECF Singapore is testament to that.
to new cultures and the business The inaugural CECF Singapore is the
opportunities they offer. phalanx that will drive significant new
achievements in 2015 and beyond. This is
In 2014 the Chinese economy was very much a journey of firsts. It will:
confirmed as the world’s largest. In the
decade between 2012 - 2022 the nation’s ● Be the first international CECF (a
quota of USD billionaires is set to grow by cultural bridge between East and West)
214 percent (the fastest growth of any of
the major population bases) and by 2023 ● Crown the first Mainland Chinese
the Chinese will make up a staggering 20 winner of Singapore’s richest ever race
percent of the world’s foreign tourists. (hero creation)
The successful targeting of this elite ● Be the first festival that will see owners
Chinese demographic will drive national from across Mainland China compete en
economies and bring to life untold masse in the same thoroughbred event
business opportunities. In three short (promotion of involvement of racing)
years the CECF has shown itself to be
a proven congregational point for this And with each event the China Horse
dynamic generation of Chinese. This Club’s delivery of experiences and its
CECF not only creates business and engagement of Members and guests will
social networking opportunities, it has become more sophisticated, more engaging.
been tailored to present thoroughbred The spinoff benefits may be difficult to
racing in a culturally relevant manner. It quantify right now. Certainly the sport
is also the only thoroughbred inspired of thoroughbred racing will become more
festival that has intentionally been relevant to these ‘drivers of economies’ as
will those who have partnered to create
these successful occasions.
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